You may not find an all new Ford Explorer at the bottom of a cereal box, but up top you will discover a coupon that may lead to your child getting the best education in America.

As part of the two-month "Ford Drives Box Tops" Sweepstakes, schools will earn points toward their Box Tops For Education every time their parents test drive a new Ford vehicle at dealerships like Norris Ford - 901 Merritt Blvd. in Baltimore, MD.

The promotion earns money for schools when you record the Box Top number from you child's favorite cereal. The goal of Ford is to reach $1 Million dollars in box top points, which will go to school around the nation.

"This is just another example of us going local and grassroots," says Ford Group VP Jim Farley. "It's a modern program in that it is so local and so authentic."¹

Ford will provide sweepstakes winners with eBoxTops (instead of clipping off the tops, they will have a number to enter with online) and will automatically credit a school of their choice.

To earn credits, participants can do one of three things:

• Request a brochure online.
• Watch product videos on the Ford or Box Top website.
• Test drive / purchase a new Ford in October or November.

It seems that getting into a Ford today will help your children's education tomorrow.

Source: ¹http://content.usatoday.com/communities/driveon/post/2011/10/ford-and-general-mills-team-for-box-tops-for-education/1