First Responder Recognition
Limited-Time Offer: $1,000 Exclusive Cash Reward
Ford Motor Company is grateful to those who take care of their community. One way Ford can show thanks is with the exclusive $1,000 cash reward for First Responders to use toward the purchase or lease of an eligible new Ford vehicle.
Register now to receive your offer, and get details about this exciting program below. You take care of us, this is one way we can help take care of you.
Who's Eligible?
Law Enforcement
- Active Police Officers (Federal, State, and Local)
- Sheriff / Sheriff's Deputy
- Correctional Officer (Private, for-profit correctional institutions also acceptable)
- State Trooper
- Federal Law Enforcement Officer (examples: Customs & Border Protection Officer, Air Marshal, etc.)
- Park Police & Park Rangers
- Pretrial Services Officers
- Probation & Parole Officers
- Bridge & Tunnel Officers
- Detention Officers (Private, for-profit correctional institutions also acceptable)
- Railroad Police Officers
- School Resource Officers
- Auxiliary & Reserve Sheriff Deputy or Police Officers
- Animal Control Officers who are credentialed as Law Enforcement Officers
- Fire Marshals who are certified Law Enforcement Officers
- Court Bailiffs/Court Officers (must have law enforcement credentials)
Fire Department
- Career Firefighter (Federal, State and Local)
- Wild-land Firefighter/ Prescribed fire burn manager
- Volunteer Firefighter
- Fire Marshal
Emergency Medical Technicians
- Emergency Medical Technician (EMT)
- Paramedic
- Medical Helicopter Pilot
911 Dispatchers
- Police, Sheriff, Fire or EMS Dispatcher
- Fire Communications Officer
- Public Safety Telecommunicator
Proof of Eligibility
Verify your eligibility with one of the following items:
- Law Enforcement Officers: Valid law enforcement ID card, paystub, Standard Form 50 (SF-50). Note: U.S. government IDs cannot be used for verification purposes. TSA ID cards are NOT accepted.
- Firefighter: Must have active Proboard certification, must have U.S. Social Security Number, valid firefighter ID card, recent training completion certificate, a copy of a valid and professionally-issued certification illustrating firefighter status, paystub.
- EMT/Paramedic: Valid EMT/Paramedic ID card, recent training completion certificate, a copy of a valid and government-issued certification illustrating EMT/Paramedic status, paystub.
- 911 Dispatcher: Recent training completion certificate, a copy of a valid and professionally-issued certification illustrating 911 Dispatcher status, paystub.
* $1,000 Offer available on the purchase or lease of an eligible new 2025/2026/2027 model year Ford vehicle. Not available on Mustang Dark Horse® SC, Mustang® GTD, F-150® Raptor®, F-150 Raptor RTM, Ranger® Raptor, or Bronco Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer's stock by 11/2/2026. Limit of five purchases/leases per household during the program offer (PGM# 32898). Offer subject to dealer participation. May not be used/combined with any other Ford private offers. See an authorized Ford Dealer, or go to www.fordrecognizesu.com, for complete details and eligibility (PGM# 32898). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility.
$500 Offer available on the purchase or lease of an eligible new 2025/2026/2027 model year Lincoln vehicle. Vehicle eligibility may change at any time. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Lincoln Retailer's stock by 1/4/27. Limit of five purchases/leases per household during the program offer (PGM# 32898). Offer subject to dealer participation. May not be used/combined with any other Lincoln private offers. See an authorized Lincoln Retailer or go to www.fordrecognizesu.com, for complete details and eligibility (PGM# 32898). Check with your local dealer for current information. Offer subject to confirmation of eligibility.
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Norris Ford
901 Merritt Blvd
Baltimore, MD 21222
- Sales: (410) 285-0200
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