Ford Military & First Responder
Appreciation Cash
$500 Exclusive Cash Reward
Ford Motor Company is grateful to those who provide an honorable service to our country. As a thank you, Ford Motor Company is providing a $500 Exclusive Cash Reward for Military and First Responders toward the purchase or lease of an eligible new Ford vehicle.
Register now to receive your offer, and get details about this exciting program below. For all you do for us, this is the least we can do for you.
Who's Eligible?
Veterans
Honorably discharged veterans within 24 months of separation are eligible. You may qualify for a special regional incentive regardless of separation date, so ask our team if you qualify.
Active Duty
Active Military Personnel of any eligible U.S. Military Branch, including:
- National Guard
- Reservists serving on Active Duty
- Members of the Delayed Entry/Enlistment Program (DEP)
- Spouse/Surviving Spouse
- Members within the same household
Retirees
Qualifying military and family members include:
- Regular Retirement
- Reserve Retirement
- Early Retirement (TERA)
- Medical Retirement
- Spouse/Surviving Spouse
- Members within the same household
Law Enforcement
- Active Police Officers (Federal, State, and Local)
- Sheriff / Sheriff's Deputy
- Correctional Officer (Private, for-profit correctional institutions also acceptable)
- State Trooper
- Federal Law Enforcement Officer (examples: Customs & Border Protection Officer, Air Marshal, etc.)
- Park Police & Park Rangers
- Pretrial Services Officers
- Probation & Parole Officers
- Bridge & Tunnel Officers
- Detention Officers (Private, for-profit correctional institutions also acceptable)
- Railroad Police Officers
- School Resource Officers
- Auxiliary & Reserve Sheriff Deputy or Police Officers
- Animal Control Officers who are credentialed as Law Enforcement Officers
- Fire Marshals who are certified Law Enforcement Officers
- Court Bailiffs/Court Officers (must have law enforcement credentials)
Fire Department
- Career Firefighter (Federal, State and Local)
- Wild-land Firefighter/ Prescribed fire burn manager
- Volunteer Firefighter
- Fire Marshal
Emergency Medical Technicians
- Emergency Medical Technician (EMT)
- Paramedic
- Medical Helicopter Pilot
911 Dispatchers
- Police, Sheriff, Fire or EMS Dispatcher
- Fire Communications Officer
- Public Safety Telecommunicator
Proof of Eligibility
Military
Verify your eligibility with one of the following items:
- Active Duty Service Members: Leave & Earnings Statement (LES), Active duty Enlisted Record Brief (ERB)/Officer Record Brief (ORB), Enlistment Contract
- Veterans: DD214 (Discharge Details Form 214), NGB form 22 (National Guard Bureau similar to a DD214), Veterans Health Identification Card (VHIC), or Veteran Identification Card (VIC), Driver's License or DMV-Issued State ID with VETERAN endorsement
- Retirees: Retiree Account Statement (eRAS), DD214 or NGB form 22 (must show 20 years of service or the reason for discharge was retirement)
- Surviving Spouses & Household members: upload any of the military documents listed in the categories above. Surviving Spouses can also submit a Casualty Report (DD Form 1300).
First Responders
Verify your eligibility with one of the following items:
- Law Enforcement Officers: Valid law enforcement ID card, paystub, Standard Form 50 (SF-50). Note: U.S. government IDs cannot be used for verification purposes. TSA ID cards are NOT accepted.
- Firefighter: Must have active Proboard certification, must have U.S. Social Security Number, valid firefighter ID card, recent training completion certificate, a copy of a valid and professionally-issued certification illustrating firefighter status, paystub.
- EMT/Paramedic: Valid EMT/Paramedic ID card, recent training completion certificate, a copy of a valid and government-issued certification illustrating EMT/Paramedic status, paystub.
- 911 Dispatcher: Recent training completion certificate, a copy of a valid and professionally-issued certification illustrating 911 Dispatcher status, paystub.
*Military: $500 offer available on the purchase or lease of an eligible new 2024/2025/2026 model year Ford vehicle. Not available on Mustang® Dark HorseTM, Mustang GTD, F-150® Raptor®, Ranger® Raptor, Ford GT and Bronco® Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Available to veteran members of an eligible military branch (within 2 years of separation), active and retired, spouses/surviving spouses and their household members. Place a new retail order or take new retail delivery from an authorized Ford Dealer's stock by 1/5/26. Limit of five purchase or leases per household during the program offer (PGM# 32518). Offer subject to dealer participation. May not be used/combined with any other Ford private offers. See an authorized Ford Dealer or go to www.fordrecognizesu.com, for complete details and eligibility (PGM# 32518). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility.
*First Responders: $500 offer available on the purchase or lease of an eligible new 2024/2025/2026 model year Ford vehicle. Not available on Mustang® Dark HorseTM, Mustang GTD, F-150® Raptor®, Ranger® Raptor, Ford GT and Bronco® Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer's stock by 1/5/26. Limit of five purchase or leases per household during the program offer (PGM# 32522). Offer subject to dealer participation. May not be used/combined with any other Ford private offers. See an authorized Ford Dealer or go to www.fordrecognizesu.com, for complete details and eligibility (PGM# 32522). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility.
*First Responders: $500 offer available on the purchase or lease of an eligible new 2024/2025/2026 model year Ford vehicle. Not available on Mustang® Dark HorseTM, Mustang GTD, F-150® Raptor®, Ranger® Raptor, Ford GT and Bronco® Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer's stock by 1/5/26. Limit of five purchase or leases per household during the program offer (PGM# 32522). Offer subject to dealer participation. May not be used/combined with any other Ford private offers. See an authorized Ford Dealer or go to www.fordrecognizesu.com, for complete details and eligibility (PGM# 32522). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility.
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Norris Ford
901 Merritt Blvd
Baltimore, MD 21222
- Sales: (410) 285-0200
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